Katha Pollitt: If the Frame Fits...

[from the July 11, 2005 issue]

In the wake of the 2004 election, Democrats have embarked on an orgy of what the linguist George Lakoff calls "reframing"--repositioning their policies linguistically to give them mass moral appeal. Prime candidate for a values makeover? Abortion, of course. It's as if the party, with its longstanding, if lukewarm, support for reproductive rights, were a family photo with Uncle Lou the molester right in the middle. Maybe if we cropped it to put him way off to the side? Or Photoshopped a big shadow onto his face? Or just decided to pretend he was nice Uncle Max? In "The Foreign Language of Choice," posted on AlterNet, Lakoff writes that he doesn't like "choice"--too consumerist. In fact, he doesn't even like "abortion"--too negative. He wants to "reparse" abortion in four ways. Dems should talk about it as an aspect of personal freedom from government interference, and as the regrettable outcome of right-wing opposition to sex ed and contraception. They should reclaim "life" by talking about the fact that "the United States has the highest rate of infant mortality in the industrialized world," thanks to poverty and lack of healthcare, which are the fault of conservatives, "who have been killing babies--real babies...[who] have been born and who people want and love" and damaging their health through anti-environmental policies that put toxins in mother's milk. Finally, they should talk about the thousands of women each year who become pregnant from rape: "Should the federal government force a woman to bear the child of her rapist?"