Bush Words Reflect Public Opinion Strategy

By Peter Baker and Dan Balz

Washington Post Staff Writers
Thursday, June 30, 2005; Page A01

When President Bush confidently predicts victory in Iraq and admits no mistakes, admirers see steely resolve and critics see exasperating stubbornness. But the president's full-speed-ahead message articulated in this week's prime-time address also reflects a purposeful strategy based on extensive study of public opinion about how to maintain support for a costly and problem-plagued military mission.

The White House recently brought onto its staff one of the nation's top academic experts on public opinion during wartime, whose studies are now helpingBush craft his message two years into a war with no easy end in sight. Behind the president's speech is a conviction among White House officials that the battle for public opinion on Iraq hinges on their success in convincing Americans that, whatever their views of going to war in the first place, the conflict there must and can be won.