18 November 2005

Made in U.S., Shunned in China

Published: November 18, 2005

GUANGZHOU, China, Nov. 17 - Abby Chan, a 23-year-old advertising copywriter, took a break from shopping for Levi's jeans at a mall here on Wednesday evening and relaxed at a table in a Starbucks restaurant.

Aside from coffee and denim, there were not many American brand products that interested her. She covets Chanel clothing and Louis Vuitton bags, dreams of owning a BMW or Mercedes-Benz someday, and struggles to think of an American brand that appeals to her.

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