Arianna Huffington: "Net Neutrality": Why are the Bad Guys So Much Better at Naming Things?

Why are the bad guys so much better at naming things? Especially legislation. Especially bad legislation.

No Child Left Behind. Healthy Forests. Clear Skies. The PATRIOT Act.

They have a special gift for coming up with monikers that are easy to remember and easy to get behind. Sure, they're deceptive, but they're also very effective.

The same can't be said for the utterly befuddling "Net Neutrality" -- the critically-important push to ensure that the Internet stays democratic and uncontrolled by the telecom giants that want to become its gatekeepers. (For those not fully up to speed on this vital issue -- and that's most everyone I've talked to -- check out savetheinternet.com, and posts by Rep. Ed Markey, Adam Green, Josh Silver, and Matt Stoller). Now, I understand that "Net Neutrality" is a technical term used to describe the separation of content and network operations, but what political genius decided to run with such a clunky name? The marketing mavens behind the Kerry '04 campaign?