State government Amway style

Former Amway head Dick DeVos hopes Michigan gubernatorial voters will disregard his company's controversial business model and socially conservative views, and instead buy into his talk of economic revival

In an era where money talks and just about everything else walks, Dick DeVos, the multi-millionaire son of the founder of Amway and the likely Republican Party candidate for governor of Michigan, is hoping to talk his way into the statehouse. As any good political advisor understands, one key to victory is being able to define yourself before your opponents define you, and, define your opponents before they define themselves.

Thus far, DeVos' campaign has spent $2 million on a series of television advertisements that have been blanketing the state's airwaves for several months; it branded current Michigan Governor Jennifer Granholm's stewardship over the state as the road to economic ruination.