The Selling of Evangelical Christianity

Larry Ross' A. Larry Ross Communications brings Christian marketing into the twenty-first century

You've probably never heard of him or his public relations company, but you've certainly heard of many of his clients. Over the years, he has represented such heavy hitters as the Rev. Billy Graham, Pastor Rick Warren of Lake Forest, California's Saddleback Church, Texas's African American MegaChurch Pastor T.D. Jakes, and the up-and-coming Ohio Pastor, Rod Parsley, the head of Ohio's Center for Moral Clarity.

He has worked with the Promise Keepers, the international men's ministry, as well as such movies as "Left Behind," a film based on the popular series of apocalyptic novels of the same name, "The Prince of Egypt," and actor/director Mel Gibson's blockbuster, "The Passion of the Christ."