Frank Rich: He's In The Bunker Now

The New York Times
Sunday 14 January 2007

President Bush always had one asset he could fall back on: the self-confidence of a born salesman. Like Harold Hill in "The Music Man," he knew how to roll out a new product, however deceptive or useless, with conviction and stagecraft. What the world saw on Wednesday night was a defeated Willy Loman who looked as broken as his war. His flop sweat was palpable even if you turned down the sound to deflect despair-inducing phrases like "Prime Minister Maliki has pledged ..." and "Secretary Rice will leave for the region. ..."

Mr. Bush seemed to know his product was snake oil, and his White House handlers did too. In the past, they made a fetish of situating their star in telegenic settings, from aircraft carriers to Ellis Island. Or they placed him against Orwellian backdrops shrieking "Plan for Victory." But this time even the audio stuttered, as if in solidarity with Baghdad's continuing electricity blackout, and the Oval Office was ditched, lest it summon up memories of all those past presidential sightings of light at the end of the Iraqi tunnel. Mr. Bush was banished to the White House library, where the backdrop was acres of books, to signify the studiousness of his rethinking of the "way forward."