Frank Rich: Earth to G.O.P.: The Gipper Is Dead

OF course you didn’t watch the first Republican presidential debate on MSNBC. Even the party’s most loyal base didn’t abandon Fox News, where Bill O’Reilly, interviewing the already overexposed George Tenet, drew far more viewers. Yet the few telling video scraps that entered the 24/7 mediasphere did turn the event into an instant “Saturday Night Live” parody without “SNL” having to lift a finger. The row of 10 middle-aged white candidates, David Letterman said, looked like “guys waiting to tee off at a restricted country club.”

Since then, panicked Republicans have been either blaming the “Let’s Make a Deal” debate format or praying for salvation-by-celebrity in the form of another middle-aged white guy who might enter the race, Fred Thompson. They don’t seem to get that there is not another major brand in the country — not Wal-Mart, not G.E., not even Denny’s nowadays — that would try to sell a mass product with such a demographically homogeneous sales force. And that’s only half the problem. The other half is that the Republicans don’t have a product to sell. Aside from tax cuts and a wall on the Mexican border, the only issue that energized the presidential contenders was Ronald Reagan. The debate’s most animated moments by far came as they clamored to lip-sync his “optimism,” his “morning in America,” his “shining city on the hill” and even, in a bizarre John McCain moment out of a Chucky movie, his grin.