Daily Kos: Wal-Mart's prices are higher than their competitors' 80% of the time.

by JR Monsterfodder
Wed Sep 05, 2007 at 10:24:06 AM PDT

Cross-posted at the Writing on the Wal.

Many thanks to Damien Sullivan for directing me to this study by Zenith Management Consulting (.pdf) on Wal-Mart's not-so-low-prices. The key concept any Wal-Mart shopper needs to understand is the "opening price point," which Zenith defines as:

a very low-priced high velocity item placed in a highly visible spot in each store section. This creates a perception that since the first item is so very low-priced, the other items in the section are as well.