Frank Rich: Last Call for Change We Can Believe In

AS the real campaign at last begins in Denver this week, this much is certain: It’s time for Barack Obama to dispatch “Change We Can Believe In” to a dignified death.

This isn’t because — OMG! — Obama’s narrow three- to four-percentage-point lead of recent weeks dropped to a statistically indistinguishable one- to three-point margin during his week of vacation. It’s because zero hour is here. As the presidential race finally gains the country’s full attention, the strategy that vanquished Hillary Clinton must be rebooted to take out John McCain.

“Change We Can Believe In” was brilliantly calculated for a Democratic familial brawl where every candidate was promising nearly identical change from George Bush. It branded Obama as the sole contender with the un-Beltway biography, credibility and political talent to link the promise of change to the nation’s onrushing generational turnover in all its cultural (and, yes, racial) manifestations. McCain should be a far easier mark than Clinton if Obama retools his act.