Study Suggests Alcohol Ads Target Teens

By Christopher Wanjek, LiveScience's Bad Medicine Columnist

posted: 25 August 2009 10:39 am ET

The beer and spirits industries either deliberately advertise to underage children despite pledges otherwise, or they are really, really lousy at matching expensive ad time with the right demographics.

This is the conclusion of a study to be published in the October issue of American Journal of Public Health, which found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television.