Frank Rich: The Pit Bull in the China Shop

AT last the American right and left have one issue they unequivocally agree on: You don’t actually have to read Sarah Palin’s book to have an opinion about it. Last Sunday Liz Cheney praised “Going Rogue” as “well-written” on Fox News even though, by her own account, she had sampled only “parts” of it. On Tuesday, Ana Marie Cox, a correspondent for Air America, belittled the book in The Washington Post while confessing that she couldn’t claim to have “completely” read it.

“Going Rogue” will hardly be the first best seller embraced by millions for talismanic rather than literary ends. And I am not recommending that others follow my example and slog through its 400-plus pages, especially since its supposed revelations have been picked through 24/7 for a week. But sometimes I wonder if anyone has read all of what Palin would call the “dang” thing. Some of the book’s most illuminating tics have been mentioned barely — if at all — by either its fans or foes. Palin is far and away the most important brand in American politics after Barack Obama, and attention must be paid. Those who wishfully think her 15 minutes are up are deluding themselves.