There was a brief, heady time in the late ’00s when it seemed like
energy efficiency was finally going to get the spotlight. For years —
decades, really — efficiency geeks lamented that the only job-creating,
money-saving, productivity-enhancing energy option available was
perpetually marginalized while far more expensive options
(cough*nuclear*cough) were subject to endless public discussion. Since
1970, the U.S. economy has tripled in size; in that time, 3/4 of the
demand for new energy services has been met by efficiency, not new
energy supply. Three-quarters! A bigger contribution than any single
energy source. And yet … crickets.
But then efficiency started catching on! People started writing about
it in major publications. A few glimmers of bipartisan consensus in
Congress appeared. Hope abounded.
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