Messing With Our Minds: The Ever Finer Line Between News and Advertising

Thursday, 24 May 2012 10:58  
By Kingsley Dennis, Truthout | News Analysis 

The manufacturing of consent is endemic within modern societies. Throughout history, the need to "persuade and influence" has always been manipulated by those people in power as a means to maintain authority and legitimacy. In more recent years, the overall manipulation of the mass public mind has become less about making speeches and more about becoming a pervasive presence within the lives of each individual.

Edward Bernays has often been called "the father of public relations," as it was his teachings and research that spurred the postwar years of propaganda. Bernays, a nephew of Sigmund Freud, utilized psychological and psychoanalytical ideas to construct an informational system - propaganda - capable of manipulating public opinion. Bernays, apparently, considered that such a manipulative apparatus was necessary because society, in his regard, was composed of too many irrational elements - the people - which could be dangerous to the efficient mechanisms of power (or so-called "democracy").