Blaming Parents, and Other Neoliberal Pastimes

Emmett Rensin, David Shor

The State of California believes the following things to be true: first, that reading to children will make them smarter. Second, that parents ordinarily disinclined for reasons of time or temperament from this activity may be won over by means of thirty-second radio spots. These are strange beliefs, but they are not uncommon.

Too Small to Fail, a nonprofit nominally led by Hillary Clinton, believes the same. Among the organization’s many laudable efforts to improve early childhood health and education is a less laudable (but no less costly) attempt to use advertisements to convince poor parents to read to their children. This, the group claims, will bolster kids’ intelligence, and thereby their tests scores, and thereby their futures. Chicago has a similar program. Their slogan: “Take time to be a dad.”

These efforts will fail. Not because PSAs and chipper radio spots won’t conjure quality reading time in the schedules of parents rushing from a 5 p.m. quitting time to the start of a 6 p.m. second shift (although they won’t, of course), but because reading to children, even young children, will not necessarily make them smarter.