24 November 2015

Empathy is key to political persuasion, shows new research

University of Toronto, Rotman School of Management

Toronto - It's not news that liberals and conservatives are lousy at winning each other over.

But if they really care about making even modest in-roads with each other, they'll pay attention to research showing that arguments based on a political opponent's moral principles, rather than one's own, have a much better chance of success.


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