Anti-Choice Activists Using Location Services to Send Targeted Ads to Women in Abortion Clinics

Anti-choice activists are using smartphones to push propaganda to women seeking abortions.

By Elizabeth Preza

A new effort by anti-choice activists to target women seeking abortions just reached a brand-new level of creepy, according to an investigation by the reproductive health news site Rewire.

John Flynn, CEO of Boston-based Copley Advertising, discovered a way to use geotagging—the same technology that allows Uber cars to pick you up—to send targeted ads to women waiting inside Planned Parenthood and other abortion clinics.